Barton Mallo launches ‘Happy Differently’ podcast on ‘Untold Stories from the Workplace’


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Construction company Barton Mallow, based in Southfield, Michigan, launched a podcast last week to engage its workers, clients and potential recruits on “untold stories from the job site.” The podcast, “Happy Different,” focuses on the stories and solutions that come from the construction industry, rather than the nuts and bolts of how projects get done, according to a joint press release with Construction Dive. “We wanted it to be something fun and engaging,” said Eric Fish, Senior Communications Specialist at Barton Mallow. He hosts the show with fellow Barton Mallow Rob Riley. The first episode shows how a team of about 50 goats — dubbed Goat Busters — removed invasive plant species from the corporate hub at the Belvedere Project site in Charlottesville, Virginia, last year. Upcoming episodes will include discussions with women iron workers, how the company handled the challenging design of the Michigan State University Museum of Art (inspired by a piece of crumpled paper) and how high-tech devices could help protect workers, according to Fish. “Every project we’ve worked on has a great story to tell and not many of them necessarily fit in with regular industry coverage,” Anna Cangalusi, Senior Director of Brands + Communications at Barton Mallow said in the press release. Happy Different has been in business for about a year now, and the company has several goals for the project. It hopes to demonstrate its problem-solving capabilities to current and potential customers, and to increase brand awareness outside Michigan where the company is not well known. She also hopes to use the podcast as a recruiting tool. As the construction workforce in the United States ages, the company is trying a variety of methods to bring in more young workers, such as speaking at universities. Podcasts have grown in popularity in the past decade, and their listeners tend to be young and digitally connected, according to Forbes. The construction industry offers a long list of podcasts that research topics as diverse as technology and commercial real estate to legislation and green buildings. Barton Mallo hopes Happy Differently will appeal to this young audience and make them interested in entering careers and the construction industry. Currently, the team expects to release new episodes every two months, and the podcast will run indefinitely. “There are more than 2,000 team members who can share ideas,” Fish said. “We’ll just build on it and see where it takes us.”


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