ElectricalDirect aims to help professionals explore possibilities with customers


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ElectricalDirect, the leading supplier of electrical products and accessories, has launched a new series of brochures to make it easier for professionals to advise and inspire their customers on products needed for their projects. Electrical Modifications will be offered periodically with each brochure featuring a hand-picked selection from its collection of over 10,000 products in stock and will be available for viewing online, downloading or requesting a hard copy. Following the release of Sockets & Switches, the latest “electric mod” in the series is centered around lighting and has been designed as a visual reference guide for professionals to discuss projects with their clients. As such, pricing details are not included, and with over 2,000 products in the company’s range alone, the content focuses on a curated set of solutions that help showcase the possibilities across a variety of applications and decors. The Lighting Edition offers the elegantly designed Altro Bergamo range of end users looking to take advantage of the matte black interior design trend, as well as Luceco’s market-leading range of LED flashlights in a variety of sizes and finishes. The Sockets and Switches Edition includes the G&H Brassware Copper Collection uniquely designed for those looking to make a statement with this popular color, as well as Hamilton’s highly acclaimed collection of antique brass and decorative sockets, dimmers and switches. More electrical modifications are scheduled to be launched throughout the year which will include project and heating and ventilation solutions. Speaking about the new electrical modifications, Katrina Adamsek, Director, Category and Promotion, said: “We are thrilled to launch this new series as an important sales and business development tool for our professional clients. We have designed electrical modifications as a helpful guide in an easy, clear and visual format to help them explore options with their customers and stimulate conversation With all of our products available for next-day delivery or click-and-collect from a network of more than 6000 collection points across the country, our customers can rest assured of providing the products their customers want, when they need them.” To order a copy of the sockets and switches or electrical lighting edit, or to view it online, visit the ElectricalDirect website.


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