Ideal Industries is building its network of wholesalers with the Aiew deal


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Ideal Industries, the global leader in electrical accessories, tools and equipment, has expanded its wholesaler network thanks to a new deal with an independent purchasing group, Associated Independent Electrical Wholesalers (AIEW). A member of GEWA (Global Electric Wholesalers Association) with 107 member wholesalers across six regions of the UK, AIEW enables small and independent electrical wholesalers to offer their customers market-leading products at competitive prices thanks to the group buying model. The purchasing group has been keen to work with a leading supplier who can supply thrust and lift connectors for terminating cables and has been impressed with the quality and value Ideal Industries delivers. Andy Gardner of AIEW comments: “Our goal is to help our members compete effectively with major wholesalers and this means not only negotiating a good deal on price, but also giving them access to innovative new products and solutions that allow them greater speed, greater safety. And simpler electrical installations. “The quality and value that Ideal Industries provides is outstanding, and because their product development focuses on robust products that are faster and easier to install, their range is very popular with our member customers. We are excited to have this deal, which means that our member’s customers can benefit from great local service, while taking advantage of Ideal Industries’ competitive pricing and industry-leading products. “The AIEW deal comes on the heels of the Ideal Industries agreement with a number of other groups focused on making the company’s In-Sure Push-in and Lever Connectors available, as well as the broader Ideal Industries group. Brett Smith, General Manager Ideal Industries EMEA adds:” We have a growing network of distributors across the UK and across Europe and it is important for us to continue building on the availability of our products so that electricians can purchase them from a trusted local. Suppliers. We are excited to be working with AIEW and look forward to continuing to build our network of wholesalers. ”


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