IronmongeryDirect and ElectricalDirect unveil new brand identities


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Leading specialist trade suppliers, IronmongeryDirect and ElectricalDirect have launched new brand identities, both of which feature a new customer-focused logo font – trusted to deliver – to reflect the companies’ continued dedication to providing the perfect customer experience. The bold, fresh look of IronmongeryDirect and ElectricalDirect is designed to refresh and develop the brand that customers have known for a decade. The development also includes a new line, ‘Trusted Deliver’, that reflects more than 50 years of experience providing deals, as well as communication with an ongoing focus on the customer experience. The rebranding, which includes new logos, a new color palette and a fresh design, will be implemented across all communication channels, including the company’s websites and social media platforms. The websites of both companies will also provide an enhanced user experience for visitors regardless of the device being used, so that customers will enjoy the same fast and smooth operation whether in the office or off site. Website visitors will be able to watch a video of the companies’ evolution and will also be able to read the five customer promises associated with the new “Trusted in Delivery” slogan: – Trusted to deliver what you need, when you need it. Trusted for quality service. Trusted for high quality products. Trusted to deliver stress-free shopping. Trusted – Based on thousands of Trustpilot reviews. Dominic Sandford, Director and Head of Supply Chain, Promotion and Marketing at IronmongeryDirect and ElectricalDirect, said: “We are excited to be launching our new brand to customers and suppliers. We have always been a company that looks to the future and this new and modern identity helps us communicate that, as a clear expression of the promises we make to our customers. It’s the same company, people, range, competitive pricing, and award-winning service that customers know and trust, but with a fresh new look. “The launch of the new brand identities follows the recent implementation of several key initiatives designed to enhance the customer experience. This includes updated flexible delivery options such as click-through, pick-up and same-day delivery with specific postal codes, in addition to new products added to the domain, giving customers more Options at competitive prices. IronmongeryDirect has the largest range of architectural ferrous materials in the UK with over 18,000 products available for next day delivery. The new IronmongeryDirect catalog will be released on March 22nd, featuring the wide range available. ElectricalDirect has a range of 10,000 electrical products in stock With everything from plugs and wires to smart home products available, with new products added daily.To learn more, visit the IronmongeryDirect website and the ElectricalDirect website.


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