The concept store will provide homeowners and electricians the first ever smart home retail experience. Lutron Electronics, the global leader in lighting and shading control technology, will showcase its RA2 Select solution at Situ Live, a new retail demo store launched in Westfield, White City this summer. This first-of-its-kind physical and digital retail service will enable consumers and installers to see smart home technology in action. The UK smart home market is experiencing explosive growth, with annual revenue expected to reach £5.2 billion by the end of the year. Connected household products—lighting controls, thermostats, audio controls, electric vehicle charging stations and more—continue to increase demand. Now, more than ever, homeowners and designers need the means to see technology work harmoniously on site before making any purchasing decisions. Situ Live will provide the first contextually connected home retail experience to the public, and a key sales tool for designers, installers and electricians. Along with Lutron and other home, tech and consumer brands, visitors will be able to see how smart technology from different providers interact to help them choose the right products for their lifestyle. Specially trained staff will also be on site to provide insight into the technology, its uses and potential benefits. Within the Situ Live’s Connected Home District, Lutron will showcase RA2 whole-home lighting and battery-powered motorized blinds solutions. The custom system allows homeowners to provide the perfect lighting in any environment. Using programming and sensors, which can be controlled through an app on your smartphone or tablet, the solution provides complete control for the homeowner and ease of installation for the electrician. “At Lutron, we continually strive to offer our customers the ultimate lighting experience. By partnering with Situ Live, we provide consumers, designers and installers with the opportunity to understand the role and benefits of our technology in the smart home,” said Nate Hajemer, Senior Director Europe and Africa at Lutron. “Knowing how the most innovative brands interact directly will enable visitors to make informed purchasing decisions and make the right decision for their project with confidence. A smart home should be greater than the sum of its parts – Situ Live gives us the means to show that.” Sign up for Lutron PRO here.