Terex Trucks changed the name to Rokbak in rebranding


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Terex Trucks is now Rokbak, in a move that removes the Terex name from the line of articulated trucks purchased by Volvo Group in 2014. “Now is the time for us to carve a new name for our business,” says Paul Douglas, director of Rokbak under the Rokbak brand, Volvo Construction offers Equipment belonging to the Volvo Group has two models, the 30.9-ton RA30 and the 41.9-ton RA40. Volvo says both units come in new colors and trims, and offer better fuel economy, lower emissions, improved safety and greater durability than previous Terex truck models, the TA300 and TA400. Introducing telematics technologies into the Haul Track and focusing on operator comfort and safety. The RA30 ZF transmission has a 4,000 hour oil change, and the RA40’s Allison transmission comes with a 6,000 hour oil change. Additionally, the RA40 transmission features adaptive gear ratios and drop-box speed, helping the truck maintain optimal momentum, Volvo says, and Haul Track telematics provides information such as machine location, hours, engine speed and idle time. , machine operating parameters, fuel consumption and system fault code alerts. Wide pivot steps and service platforms provide safe and easy access to the cab. “We already have a very healthy order book for the new brand, and we want to increase our reputation, dealer network and market share,” Douglas says. “We remain the same skilled, experienced and passionate team, committed to making solid trucks every day. But we also have a clear vision of where we want to go and who we want to be.” Volvo traces Rokbak’s lineage back to 1934 when Euclid Road Machinery built what Volvo calls the world’s first off-road truck, the Model 1Z. The trucks have been manufactured in Motherwell, Scotland since 1950. Volvo Rokbak has a great legacy. Volvo traces the machine’s lineage back to 1934 when Euclid Road Machinery built what Volvo calls the world’s first off-road truck, the Model 1Z. The trucks have been manufactured in Motherwell, Scotland since 1950. General Motors bought Euclid in 1953 and renamed its earthmoving division “Terex,” from the Latin words “terra” (earth) and “rex” (king). Terex became independent from General Motors in 1987, and was acquired by North West Engineering in 1992, forming the Terex Corporation. The Volvo Group purchased the Terex line of off-road trucks in 2014 and has so far marketed it as Terex Trucks. “It is important for us to preserve the legacy, the experience and the relationships that have been built over the years,” says Melker Gerenberg, President of Volvo CE and Executive Vice President of Volvo Group. “We didn’t want to change everything about what made Terex Trucks so successful in the first place. It was essential to allow the company to operate with the same autonomy it had always had. With the rebranding of Terex Trucks to Rokbak, we see a continuation of strong company traditions, and shake up the industry. And do things their own way.”


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