Repairing and cleaning roofs is a popular profession that has invited many experts to start their businesses. Today, the concept of inviting new clients has changed a lot. The digital age has moved the physical search to the online search, thus, roofing companies are focusing more on promoting their websites / internet businesses with huge efforts. Among all digital marketing practices, SEO plays a huge role. However, many ceiling marketers are unaware of some SEO mistakes that easily destroy their efforts and end up with huge investments. Don’t worry, here we bring you notable SEO mistakes you should never make (as a reputable roofer). Stop using copied content: However, adding content to your roofing site always boosts your online visibility and increases the keyword loop as well. However, many SEO experts choose copied content to regularly update their website. This is a bad practice that may give you short-term results. Ultimately, you will end up with low rankings that will ruin your SEO efforts. What to do: Always prefer to add new blogs / webpages with quality and fresh content. Take reviews from industry leaders and create your own content. Don’t copy them! Avoid keyword stuffing: SEO is not all about getting your keywords everywhere. Instead, it’s more about using the right set of keywords added naturally without breaking the flow of content. However, marketers consider using a large number of ‘roofing’ related keywords in their web / blog page, which leads to keyword stuffing. What to do: Do a thorough search and find the right combination of keywords for each page. Always keep in mind keyword density and proximity to keywords when writing content with keywords. Moreover, you should always make use of LSI keywords. Skip local SEO: For roofing companies, local customers are king; Hence, they should focus on acquiring local leads. This is not possible without local SEO. Many roofing experts bypass local SEO and target to increase website traffic from a global audience, which is not a good thing for generating sales. The global public will not take roof cleaning and repair services. What to do: Implement other SEO strategies to grow your traffic, but always keep Local SEO at the top. Local SEO can do wonders for your business. Always focus on generating leads and favors increasing traffic from local audiences. Power Link Buying: Link buying is no longer a white hat tactic for generating higher rankings on search engine result pages (SERP). Alternatively, Google can easily track these links and penalize your website. Many emerging roofing companies prefer to buy links to start link building tactics, which is not an excellent way forward. What to do: SEO is a slow and steady process that may take some time to show results, but the results are always long-lasting. These results will benefit your website for a long time without any harm. So, these are the major SEO mistakes you should never make with your roofing services website. However, SEO experts make many other mistakes, which are not as dangerous as the ones mentioned above. Whether you have an in-house marketing team or work with an external SEO service provider, don’t forget to check these errors and avoid them.